“When salespeople lead with their product or service, it is impossible to be perceived as consultants or trusted advisors. It makes it as clear as day that the salesperson believes the relationship and sale are centered on his offering, not the customer and its needs. It’s as if the salesperson is begging the customer to put his offering’s features and price on a spreadsheet to be compared against every competitors’ features and price.” – Mike Weinberg, Sales Management. Simplified: The Straight Truth About Getting Exceptional Results from Your Sales Team. 

“Stop talking about yourself and your company and begin leading with the issues, pains, problems, opportunities, and results that are important to your prospect.” – Mike Weinberg, New Sales Simplified: The Essential Handbook for Prospecting and New Business Development

"There are three things you need to be successful in sales or business: courage, patience, and a relentless work ethic.” – Rana Kordahi: How to Achieve Everything in Life by Learning to Sell TED Talk

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